Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best.

ClifBar and Company started on a bike ride. Our founder, Gary, took a bite of another energy bar and thought to himself: " I could make a better bar than this."

Today, we still want to make things better. Our food. Our company. Even our planet.

We'll keep working on it.

Independent and locally owned, the BICYCLE TRIP has enjoyed providing quality sales and service in Santa Cruz County for nearly 35 years. Our mission is to get you riding and keep you rolling by offering the best products and service possible, whether you're a professional racer, weekend warrior or diligent commuter.

We believe in cultivating community, promoting cycling as a solution to societal challenges like childhood obesity and global warming, and providing friendly and professional service for all.

Verve Coffee Roasters supports the producers and exporters, roasters and baristas who are paying attention - who are invested in making each cup an authentic, quality experience. They wake up our palates every day to what is possible.

Before we buy green beans, we run sample roasts through several cupping sessions. Our regular customers know the café is also our lab, and they line up for the experiment. Their feedback keeps us open to exploring where a coffee can go.

One summer about twenty years ago John decided to rent a small shack about three blocks from the beach, and start selling bikes he'd been fixing up as well as some new ones. The timing couldn't have been better; with mountain biking in it's infancy, and it's heritage so near by, as well as a beach town full of tourists and locals John crammed what is now the Chill Out Cafe full of bikes and did his best to make a livelihood from something he loved. Now the shop is located only two doors down sans the Hurry Back Inn (which will be dearly missed), from it's original location, still crammed full of bikes and all the goodies any bike rider might need. John has said it's kind of like having a family member in the business, so when you walk into the doors of our shop you should feel right at home.

Sheila Moon Athletic Apparel infuses cycling apparel with a twist of fashion, without sacrificing fit or function.

Check it out for yourself today.

We are a company dedicated to the preservation of our earth. We are recycled, reduced and reused people hoping to create something out of nothing.

We all have the same thing in common; we are one group of Cyclists that love the bike. From BMX to Cyclocross, from the Road to the Trail, Mass of One makes casual jerseys, stickers, jackets, & shirts that celebrate the bike and you.

Ibis was founded way back in 1981 by Scot Nicol (he is also known as Chuck Ibis and that's a whole other story). You can read a note from Scot/Chuck on the about Ibis page.

The Fox brand is the most recognized and best selling brand of motocross apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding motorsport of motocross. Through sponsoring and working closely with the best riders in the history of the sport, our company has researched and developed race clothing that provides riders with maximum protection and performance and freedom of movement.

Eventually we will be Santa Cruz's premier microbrewery focussing on making the best beer around. Although we are still building the place out if you are in the Harvey West area hiking, riding, or finishing up a Costco run, stop by and say hi. Our tasting room will have plenty of great beer to sample too.

See ya soon...

For over three decades, FOX has been the industry leader in the design and development of high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, and off-road cars and trucks.

Our customers are constantly telling us they are in disbelief over just how much we stock in such a small store. We are stocked to the rafters with cycling parts and accessories. Come and see for yourself just how much we have to offer. If we don't have what you're looking for, we can usually have it in one week or less.

We know the pressures of cross racing intimately at Ritchey. Our components are designed for the highly unpredictable environment of ankle deep mud, water, sand and ruts. A cross bike outfitted with Ritchey components says you take the sport as seriously as that guy watching the race in a t-shirt when the sleet blows sideways, with a Chimay Trippel in one hand and an air horn in the other.